ISL 222 - Marketing Principles and Management

Providing necessary information about marketing functions and processes, which are increasingly important in business management, and meeting the need for information on this subject.

This course examines the world of marketing, explaining what marketing is, what its main goals and functions are. A wide variety of topics are covered, including but not limited to marketing environment, developing new products, pricing strategies, marketing channels, advertising, online and social media marketing.

Principles of Marketing (19^th Edition, Global Edition) ISBN-13: 978-1-292-44936-4 Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

Introducing Marketing, 1st Edition, ISBN-13: 978-1453321974, by John Burnett.

Marketing: Theory, Evidence, Practice, 1st Edition, ISBN-13: 978-0195573558, by Byron Sharp.

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd, 1st Edition, ISBN-13: 978-1989025017, by Allan Dib.

To ensure a respectful and productive learning environment, all students are expected to adhere to the following guidelines: 

1. Punctuality: Arrive on time and remain for the entire class session. Late arrivals and early departures disrupt the learning process. 

2. Engagement: Actively participate in discussions and group activities. Stay attentive and refrain from distractions like non-course-related use of electronic devices. 

3. Respect: Maintain a respectful tone when engaging with peers and the instructor. Disagree constructively and uphold a professional demeanor. 

4. Preparation: Come to class prepared by completing assigned readings and tasks. Be ready to contribute meaningfully to discussions. 

5. Integrity: Uphold academic honesty and follow all university policies regarding assignments, exams, and group work. 

Failure to follow these guidelines disrupts the overall learning experience.