Sports Science Faculty · Sport Management · Undergraduate
ECTS: 4 T+P+L: 3+0+0 Compulsory
Coordinator: Arş. Gör. Mustafa Burak UYAR
Instructors: Dr. Öğr. Üyesi Abdusselam KÖSE
Course Objective
The aim of this course is to explain the concepts of sports industry, sports product, sports consumer and sports marketing and to interpret them from a marketing communication perspective.
Course Content
Discussing marketing communications, branding in sports and the future of sports marketing.
Course Learning Outcomes
- Understand the features that make sports marketing different
- Understand sports marketing management
- Understand the decision-making process of sports consumers
- Design and conduct research on sports marketing
- Create and develop sports products
- Creating applicable sports marketing mix strategies
Core Area Distribution
(34) Business and Administration%60 (99) Unknown / Unspecified%40
Teaching Methods
ExpressionDiscussionGroup StudyBrain Storming
Assessment & Evaluation
Project / DesignTesting (Essay / Tests: True-Falls, multiple-choice, short answer, matching)
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 3 | 48 |
| Out of Class Study Period | 14 | 3 | 42 |
| Midterm | 1 | 1 | 1 |
| Quiz | 0 | 0 | 0 |
| Assignment | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 1 | 1 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Basic concepts related to marketing; stages of marketing development; marketing functions | |
| 2 | Marketing decision making; marketing planning; marketing management process; marketing environmental conditions; internal and external conditions; general environmental conditions; purchasing behaviors | |
| 3 | Target market decisions; decisions regarding marketing mix elements; product decisions, price decisions, distribution decisions, promotion decisions | |
| 4 | Advertising and sponsorship | |
| 5 | Control of marketing activities, developments in marketing approach, elements of modern marketing approach | |
| 6 | Pricing Strategies in Sports | |
| 7 | Competitive marketing strategies, consumer behavior | |
| 8 | MIDTERM EXAM | |
| 9 | Public Relations in Sports Marketing | |
| 10 | Promotion in Sports | |
| 11 | Sports marketing in terms of social marketing, characteristics of sports services | |
| 12 | Factors affecting sports demand | |
| 13 | Coordination and Control of the Marketing Mix | |
| 14 | General review and discussion | |
| 15 | General review | |
| 16 | FINAL EXAM |