Graduate Education Institute · Food Nutrition · Master
Course Objective
The aim of the course; to give an overview of the concept of popular culture in both institutional and practical contexts. Also, this course aims to explain according to what terms and conditions consumer behavior varies, and the components of this process, to evaluate and analyze in order to develop marketing practices in organizations which are profit-oriented and non-profit organizations.
Course Content
The course content includes popular culture and its historical process, cultural changes, popular culture and consumption, culture industry, media and culture relationship, the definition of consumer behavior and its general and infrastructure, establishment of marketing activities in terms of consumer behavior, purchasing behavior of consumers, consumer perspectives, consumer behavior in economic approach, consumer psychology, socioeconomic reasons affecting consumer behavior, the necessity of consumption, and the duties of the consumer in protecting consumers.
Required Resources
Aydoğan, F. (2003). Medya ve Popüler Kültür, İstanbul: Mediacat Yayınları.
Binark, M. ve Kılıçbay, B. (2005). İnternet, Toplum, Kültür. Ankara: Epos.
Odabaşı, Y. (2010). Tüketici Davranışı. MediaCat Yayınları.
Solomon, M. R. (2014).Consumer Behavior: Buying, Having, and Being. 11th Edition. (Pearson). (USA).
Storey, J.(2013). Cultural Theory and Popular Culture, Routledge.
Recommended Resources
Aydoğan, F. (2003). Medya ve Popüler Kültür, İstanbul: Mediacat Yayınları.
Binark, M. ve Kılıçbay, B. (2005). İnternet, Toplum, Kültür. Ankara: Epos.
Odabaşı, Y. (2010). Tüketici Davranışı. MediaCat Yayınları.
Solomon, M. R. (2014).Consumer Behavior: Buying, Having, and Being. 11th Edition. (Pearson). (USA).
Storey, J.(2013). Cultural Theory and Popular Culture, Routledge
Course Learning Outcomes
- Explain the meaning of popular culture.
- Debate the concepts of culture and consumption.
- Explain definition and concepts on consumer behaviour.
- Interpret the relationships between consumer behaviour processes.
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 3 | 48 |
| Out of Class Study Period | 16 | 6 | 96 |
| Midterm | 1 | 6 | 6 |
| Quiz | 0 | 0 | 0 |
| Assignment | 3 | 10 | 30 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 7 | 7 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Popular Culture Concept and Historical Process | Reading |
| 2 | Cultural Changes | Reading |
| 3 | Popular Culture and Consumption | Reading |
| 4 | The Concept of Culture Industry and Media and Popular Culture Relationship | Reading |
| 5 | Definition of consumer behavior and general structure | Case study |
| 6 | Popular Culture and Television Relationship | Related Part of the Textbook |
| 7 | General and infrastructure of consumer behavior | Reading |
| 8 | Mid-term Exam | - |
| 9 | Formation of marketing activities in terms of consumer behavior | Reading |
| 10 | Consumer buying behavior | Literature research |
| 11 | Consumer perspectives | Reading |
| 12 | Consumer concept in economic approach and consumption psychology | Reading an article |
| 13 | Socio-economic reasons affecting consumer behavior | Reading |
| 14 | The necessity of consumption | Reading |
| 15 | Duties of the consumer in the protection of consumers | Literature research |