Faculty of Health Sciences · Health Management · Undergraduate
Course Objective
The aim of strategic management course, strategy; Vision, mission, policy and tactics to understand the enterprise's resources and talents as well as the types of decisions and decisions to be made about the future by analyzing the environment in which the enterprise is operating and the environment in which it operates. |
Course Content
Course: Introduction to Strategic Management Course and Basic Concepts, Internal Environment Analysis of the Enterprise, Near Environment Analysis of the Enterprise, Environmental Analysis of the Enterprise
Strategy Creation Process: Corporate Strategies
Strategy Creation Process: Business Level Strategies
Strategy Creation Process: Functional Strategy,
Strategy Implementation: Strategy and Organizational Structure
Strategy Implementation: Strategy and Leadership, Strategy Assessment and Control.
Required Resources
HAYRİ ÜLGEN VE KADRİ MİRZE, İŞLETMELERDE STRATEJİK YÖNETİM, LİTERATÜR YAYINLARI, İSTANBUL, 2004 |
Recommended Resources
EROL EREN, STRATEJIK YÖNETIM VE IŞLETME POLITIKASI, BETA YAYINLARI, ISTANBUL, 2002
JAY A. BARNEY, GAINING AND SUSTAINING COMPETITIVE ADVANTAGE, PRENTICE HALL, NEW JERSEY, 2001
GARY HAMEL VE C.K. PRAHALAD, GELECEĞİ KAZANMAK, İNKİLAP YAYINLARI, İSTANBUL, 1994
GELECEK 50 YIL (ED:JOHN BROCKMAN), NTV YAYINLARI, İSTANBUL, 2002
Course Learning Outcomes
- debate the importance of internal and external environmental factors of a health institution.1.1. Question environmental factors.1.2. They list the positive and negative effects of these factors on the organization.1.3. Compare the analysis of these factors
- Will be able to prepare a strategic plan.2.1. It classifies its stakeholders.2.2. They interpret their behavior.2.3. It develops strategies according to the behavior of stakeholders.
- will be able to evaluate the results of the strategic plan.3.1. Compare the results.3.2. They determine the deviations.3.3. It revises the strategic plan.
- Basic concepts of strategic management, approaches, issues interpretation, Analyzing businesses in the context of strategic management to gain necessary knowledge, skills and competence to students
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 3 | 48 |
| Out of Class Study Period | 16 | 3 | 48 |
| Midterm | 1 | 7 | 7 |
| Quiz | 0 | 0 | 0 |
| Assignment | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 10 | 10 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Terms and Concepts Related to Strategic Management | Source book |
| 2 | Strategic Management Process and Its Elements | Source book |
| 3 | External Enviroment Analysis | Source book |
| 4 | Business Analysis | Source book |
| 5 | Measurement of Environmental Elements and Determination Matrices | Source book |
| 6 | Organizational Orientation | Source book |
| 7 | Basic Strategies and Sub-groups | Source book |
| 8 | Midterm | Source book |
| 9 | Senior Management Strategies: Corporate Strategies | Source book |
| 10 | Business Management Strategies: Competitive Strategies | Source book |
| 11 | Functional Strategies: Functional Segment Strategies | Source book |
| 12 | Techniques Used in the Application of Management Strategies | Source book |
| 13 | Application of Strategies-1: Business Structures and Systems | Source book |
| 14 | Application of Strategies-2: Management Styles and Shared Values | Source book |
| 15 | Strategic Assessment and Control | Source book |
| 16 | Final Exem | Final Exem |