Faculty of Engineering and Natural Sciences · Food Engineering (English 30%) · Undergraduate
ECTS: 5 T+P+L: 3+0+0 Departmental Elective
Coordinator: Dr. Öğr. Üyesi Mehmet DEMİRCİ
Course Objective
To give basic information about current food marketing approaches.
Course Content
The basic concepts of food marketing, goals, principles, ways of marketing, digital marketing, and marketing tools.
Course Learning Outcomes
- The student who takes this course will have knowledge about the basic concepts of food marketing, goals, principles, ways of marketing, digital marketing, and marketing tools.
Core Area Distribution
(34) Business and Administration%50 (46) Mathematics and Statistics%25 (54) Manufacturing and Processing%25
Teaching Methods
ExpressionQuestion-AnswerDiscussionGroup StudyBrain StormingSelf study
Assessment & Evaluation
Project / DesignTesting (Essay / Tests: True-Falls, multiple-choice, short answer, matching)
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 15 | 3 | 45 |
| Out of Class Study Period | 15 | 3 | 45 |
| Midterm | 1 | 3 | 3 |
| Quiz | 0 | 0 | 0 |
| Assignment | 2 | 15 | 30 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 3 | 3 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Basic concepts and historical development of marketing | Lecture Notes |
| 2 | Marketing science and engineering | Lecture Notes |
| 3 | Goals of marketing and basic principles | Lecture Notes |
| 4 | Traditional marketing techniques | Lecture Notes |
| 5 | Current marketing techniques | Lecture Notes |
| 6 | The factors that play a role in the choice of marketing method | Lecture Notes |
| 7 | Marketing management concept | Lecture Notes |
| 8 | Midterm Exam | Midterm Exam |
| 9 | Contemporary marketing approaches | Lecture Notes |
| 10 | Consumer Behaviours | Lecture Notes |
| 11 | Product Strategy | Lecture Notes |
| 12 | Price Strategy | Lecture Notes |
| 13 | Distribution Strategy | Lecture Notes |
| 14 | Evaluation of marketing performance | Lecture Notes |
| 15 | Final Exam | Final Exam |