IZU 025 - Entrepreneurship and Innovation

First of all, the students who take this course in i.Z.U. will be able to: Revaluating the entrepreneurial skills in a competitive environment; Evaluating opportunities and risks specific to business environment; To take strategic decisions to attract and retain customers, using modern sale methods and techniques; Assuming the business decision and planning its implementation. Students must have the ability to prepare project where the final research assignment (s) and / or finishing projects (s) to present advantageous and / or disadvantageous aspects of the surroundings (close and / or distant) of differentorganizations; The entrepreneurship process occurs when individuals (or teams) identify opportunities, evaluate whether these opportunities are viable, and then assemble the resources needed to build a new venture. This course provides an intensive overview of the first step in this process. The primary goal of thiscourse is to help students generate potential ideas for a business. Through a combination of readings, brainstorming sessions and presentations, we will learn how tosearch for and identify entrepreneurial opportunities.

- Understanding the role of entrepreneurs and presenting the most common mistakes incurred in drawing up a business plan;

- Developing skills in explaining and interpreting the problem of creating a business plan;

- Presentation and marketing techniques to promote business plan;

- Familiarity with the prepared financial statements (balance sheet, cash flow, income statement).

At the end students must have the ability to prepare project where the final research assignment (s) and / or finishing projects (s) to present advantageous and / or disadvantageous aspects of the surroundings (close and / or distant) of different organizations;

Peter Druker Entrepreneurship and Innovation, Harper &Row Publisher , 1985

Scarborough, N., & Zimmerer, T. 2000. Effective small business management: An entrepreneurial approach (6th edition). Upper Saddle Creek, NJ: Prentice Hall.

Eric Ries The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses , 2012

Clayton M. Christensen, The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business ,2014

Dess, G., & Lumpkin, G. 2005. The role of entrepreneurial orientation in stimulating effective corporate entrepreneurship. Academy ofManagement Executive

Oden, H. W. (1997). Managing corporate culture, innovation, and intrapreneurship. Westport, CT: Quorum Books.

Stolze, W. J. (1999). Start up: An entrepreneur's guide to launching and managing a new business. 5th edition. Franklin Lakes, NJ: Career Press

Explanaition about asessments:

• Each student must complete a report following the specified schedule. If he/she would not submit the report on time, there is no another opportunity to submit again.

• Mark of 0 will be given if not submitting the report.

• The topic and the template will be given by instructor

Explanaition about exam:

• The Mid term Exam and the Final Exam will be written form

- Students should check course email frequently, which is a platform for communication between me and students.

- Students should attend class regularly. Their absence should not exceeds more than half.

- Being active in class discussions and asking questions are highly encouraged.