Sports Science Faculty · Sport Management · Undergraduate
Course Objective
The aim of this course is to understand the importance of innovative thinking and practices in sports management and to increase students' skills in developing innovative solutions in sports organizations by examining technological developments, digital transformation, innovation strategies and practices.
Course Content
The concept and importance of innovation, innovation in sports management, digital technologies and sports, data analytics and artificial intelligence applications, customer experience and digital marketing, sustainable innovation, sports entrepreneurship, innovative leadership, innovation management tools, case studies and trend analyses.
Required Resources
Altungül, O., & Devecioğlu, S. (2017). Spor yönetiminde inovasyon. Gazi Kitabevi.
Course Learning Outcomes
- Explains the concept and importance of innovation in sports management.
- Analyzes the effects of digital transformation and technological developments on sports management.
- Develops innovative strategies for sports organizations.
- Plans and implements projects using innovation management tools.
- Follows and evaluates current digital trends in the sports industry.
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 2 | 32 |
| Out of Class Study Period | 15 | 4 | 60 |
| Midterm | 1 | 1 | 1 |
| Quiz | 0 | 0 | 0 |
| Assignment | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 1 | 1 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Introduction to innovation and basic concepts | |
| 2 | Innovation in sports management | |
| 3 | Digital transformation and sports | |
| 4 | Data analytics and artificial intelligence applications | |
| 5 | Customer experience and digital marketing | |
| 6 | Sustainable innovation in sports organizations | |
| 7 | Sports entrepreneurship and innovative business models | |
| 8 | Midterm Exam | |
| 9 | Innovative leadership and team management | |
| 10 | Innovation management tools and techniques | |
| 11 | Technology-focused sports projects | |
| 12 | Digital trends and opportunities in the sports industry | |
| 13 | Case studies: Examples of successful innovations | |
| 14 | Risks and opportunities in sports management | |
| 15 | General Review | |
| 16 | Final Exam |