Sports Science Faculty · Sport Management · Undergraduate
ECTS: 4 T+P+L: 2+0+0 Field Education Elective
Coordinator: Arş. Gör. Mustafa Burak UYAR
Course Objective
Definition of sponsorship and teaching the functioning of the legal process.
Course Content
What is sponsorship? What are its types? What are the importance and characteristics of sports sponsorship? Sponsorship law, its operation, and its applications. Preparation of sponsorship agreements and sponsorship presentations.
Required Resources
Lagee W. (2005) Sport Sponsorship and Marketing Communications. A European Perspective. Prentice Hall, London.
Stotlar D.K.(2001) Developing Successful Sport Sponsorship Plans. Fitness Information Technology., Morgantown
Course Learning Outcomes
- Knows basic information and definitions about sponsorship.
- Understands the reasons, good and bad aspects of sponsorship and makes interpretations.
- Knows the types of sponsorship and can determine the appropriate sponsorship type for the situation.
- Explain the importance and characteristics of sports sponsorship and interpret case studies.
- Knows sponsorship law, its operation and practices, and can prepare sponsorship contracts.
- Prepares and presents sponsorship presentations for companies.
- Can analyze sponsorship by doing SWOT analysis
Core Area Distribution
(34) Business and Administration%80 (99) Unknown / Unspecified%20
Teaching Methods
ExpressionQuestion-AnswerDiscussionGroup StudyBrain Storming
Assessment & Evaluation
Project / DesignTesting (Essay / Tests: True-Falls, multiple-choice, short answer, matching)
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 2 | 32 |
| Out of Class Study Period | 14 | 4 | 56 |
| Midterm | 1 | 1 | 1 |
| Quiz | 0 | 0 | 0 |
| Assignment | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 1 | 1 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Concept and characteristics of sports sponsorship | |
| 2 | Sponsorship and development of sponsorship | |
| 3 | Development of sports sponsorship | |
| 4 | Types of sports sponsorship | |
| 5 | Benefits of sports sponsorship | |
| 6 | Sponsorship management | |
| 7 | Sponsorship budget and pricing | |
| 8 | MIDTERM EXAM | |
| 9 | Sponsorship agreement | |
| 10 | Preparation of sponsorship package | |
| 11 | SWOT analysis in terms of sponsorship | |
| 12 | Sponsorship law and its content | |
| 13 | The status of sports sponsorship in Turkey | |
| 14 | The status of sports sponsorship in the world | |
| 15 | GENERAL REPEAT | |
| 16 | FINAL EXAM |