Graduate Education Institute · Business Administration (English) · Master
Course Objective
This course will introduce you to entrepreneurship and business planning. This course is geared towards both the eclectic mix of individuals planning to develop and launch their own businesses as well as those with established small business ventures that they would like to expand.
Course Content
We will begin by reviewing the history of small business and identifying a successful entrepreneur’s characteristics. The course will then coach you in some basic business skills, teaching you how to write a business plan, launch a new venture, identify market opportunities, create a marketing plan, and finance a business. Finally, the course will also review aspects of building a successful team.
Required Resources
Girişimcilik: Temel Kavramlar ve Bazı Güncel Konular, Semra Güney, Siyasal Kitabevi
Recommended Resources
Girişimcilik Tutkusu, Michael Gerber, Çev. Tayfur Keskin, Sistem Yayıncılık, İstanbul.
Course Learning Outcomes
- Understand the ethical and legitimacy challenges that face entrepreneurs with new ventures
- Develop an understanding of the nature of entrepreneurship
- Understand how to identify opportunities (problems), develop creative solutions and build a viable business model around these
- Identify and understand the driving forces of new venture success
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 14 | 3 | 42 |
| Out of Class Study Period | 14 | 2 | 28 |
| Midterm | 30 | 1 | 30 |
| Quiz | 0 | 0 | 0 |
| Assignment | 2 | 9 | 18 |
| Practice | 0 | 0 | 0 |
| Final | 45 | 1 | 45 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | The Foundations of Entrepreneurship | Introduction |
| 2 | Inside the Entrepreneurial Mind: From Ideas to Reality | Chapter 1 |
| 3 | Conducting a Feasibility Analysis and Designing a Business Model | Chapter 2 |
| 4 | Crafting a Business Plan and Building a Solid Strategic Plan | Chapter 3 |
| 5 | Forms of Business Ownership and Buying an Existing Business | Chapter 4 |
| 6 | Franchising and the Entrepreneur | Chapter 5 |
| 7 | Building a Powerful Bootstrap Marketing Plan | Chapter 6 |
| 8 | Midterm Exam | Ara Sınav |
| 9 | E-Commerce and the Entrepreneur | Chapter 8 |
| 10 | Pricing and Credit Strategies | Chapter 10 |
| 11 | Creating a Successful Financial Plan | Chapter 11 |
| 12 | Managing Cash Flow | Chapter 11 |
| 13 | Choosing the Right Location and Layout | Chapter 12 |
| 14 | Global Aspects of Entrepreneurship | Chapter 14 |
| 15 | Building a New Venture Team and Planning for the Next Generation | Chapter 15 |
| 16 | Final Exam | Final Sınavı |