Graduate Education Institute · Business Administration (English) · Master
Course Objective
• understand and appreciate the nature and scope of business, and the role of business in society
• develop critical understanding of organisations, the markets they serve and the process of adding value
• evaluate business behaviour from the perspective of a range of stakeholders including owner/ shareholder, manager, employee, customer, supplier, lender and government
• develop an awareness of the political, economic, social, technological, legal, environmental and ethical issues associated with business activity
• develop quantitative, problem-solving, decision-making and communication skills
Course Content
The content of the course include:
• the enterprise system and other types of economic systems.
• business ethics apply to customers and other stakeholders in the business environment.
• the basic forms of business ownership.
• international business and the complexities of operating in a global environment.
• the basic functions of management and the skills required of managers working with different concepts of motivation.
• how a company utilizes human resource management to recruit, train, and retain employees.
• the marketing concept and the various elements of the marketing mix.
Required Resources
1. Ferrell,O.C., Hirt, G., and Ferrell, L. (2013). Business a changing world (9th ed.). New York, NY: McGraw Hill
2. UNDERSTANDING BUSINESS –by William G. Nickels, James M. McHugh, and Susan M. McHugh, McGrawHill/Irwin; Tenth Edition, 2013.
Recommended Resources
Kadri Mirze (2015) Introduction to Business,
William M. Pride, Robert J. Hughes, Jack R. Kapoor (2013); Business, (12 ed.), South – Western Cengage Learning Cronje,
G.J.de J., Du Toit, G.S. & Motlatla, M.D.C. 2000. Introduction to business management. Cape Town: Oxford University Press.
William G Nickels, James McHugh, Susan McHugh , Understanding Business 9th ed. , McGrawHill/Irwin , ISBN: 9780073511702, 2010
Explanations
Explanaition about asessments:
• Each student must complete a report following the specified schedule. If he/she would not submit the report on time, there is no another opportunity to submit again.
• Mark of 0 will be given if not submitting the report.
• The topic and the template will be given by instructor Explanaition about exam: • The Mid term Exam and the Final Exam will be written form
Rules
- Students should check course email frequently, which is a platform for communication between me and students.
- Students should attend class regularly. Their absence should not exceeds more than half. -
- Being active in class discussions and asking questions are highly encouraged.
- Further details of the requirements for the project will be uploaded on the campus system.
Course Learning Outcomes
- recall, select, and use business-related theories, principles, concepts and methods;
- identify and analyse problems and formulate solutions;
- State reasons why an individual may want to establish a business;
- Describe the various forms of business organizations and arrangements;
- Understand the role of the stakeholders involved in business activities;
- Describe the “marketing mix
- To have a knowledge of internal and external environment of business
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 3 | 48 |
| Out of Class Study Period | 16 | 2 | 32 |
| Midterm | 1 | 10 | 10 |
| Quiz | 2 | 5 | 10 |
| Assignment | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 20 | 20 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Meeting stage with participants, making psychological contract and sharing expectations. Sharing syllabus and curriculum to draw a holistic picture about the course. Overcoming possible uncertainties and addressing questions about the lesson. | Having a look at the course syllabus and course materials |
| 2 | Introduction and description of business | Related part of the recommended course book, notes and running through the presentation, mind map notes and internet sources of the week which are shared through the Campus System |
| 3 | Internal/External Business environment | Related part of the recommended course book, notes and running through the presentation, mind map notes and internet sources of the week which are shared through the Campus System |
| 4 | Forms of Business Ownership | Related part of the recommended course book, notes and running through the presentation, mind map notes and internet sources of the week which are shared through the Campus System |
| 5 | Starting a business | Karen Collins (2012), An introduction to business |
| 6 | Managing for Business Success | Karen Collins (2012), An introduction to business |
| 7 | Homework evaluation | - |
| 8 | Ara Sınav | Ara Sınav |
| 9 | Human Resource Management | Karen Collins (2012), An introduction to business |
| 10 | Team work and business communication | Karen Collins (2012), An introduction to business |
| 11 | Marketing - providing value to customers | Karen Collins (2012), An introduction to business |
| 12 | Pricing, Placing and Promoting a Product | Karen Collins (2012), An introduction to business |
| 13 | Product Design and Development | Karen Collins (2012), An introduction to business |
| 14 | Project presentation | - |
| 15 | Project presentations | - |
| 16 | Final Sınavı | Final Sınavı |