Graduate Education Institute · Business Administration · Master
Course Objective
This is a practical course on scholarly methods designed to enable students to carry out their own research projects. The emphasis is on quantitative research methods. Topics covered include the philosophy of research. The course also focuses on the ethics of carrying out primary and secondary research. This course is designed to: a) describe the key components of social research, b) develop skills and knowledge about quantitative social research, and c) identify criteria used to evaluate the quality of social research.
By the end of the course, the students should be able to:
- make literature review and use data sources,
- formulate research questions,
- define a research strategy and design a research project to answer a research question,
- discuss the practice and principles of social research,
- evaluate the existing research, write up and disseminate the findings.
Course Content
The course focuses on the philosophy of research, ethics of carrying out primary and secondary research, and describes the key components of social research, develops skills and knowledge required for quantitative social research, and defines criteria used to evaluate the quality of social research. Microsoft Excel and Microfit apllications shall be used to obtain descriptive statistics, correlation matrix, and OLS regression analysis. The quantitative analysis will be conducted using secondary data.
Required Resources
E-business and e-commerce management- strategy, implementation and management, Dave Chaffey, Harlow, England: Prentice - Hall, 5rd Ed, 2007.
Recommended Resources
- Economist Magazine, Financial Times, Wall Street Journal, Dünya Gazetesi
Course Learning Outcomes
- To develop an e-commerce business plan
- Upon successful completion of this copurse students will recall most important e-commerce business and revenue models;
- To defend his/her e-business ideas and projections
- To summarize the impact of Internet and e-commerce on various industries;
- To explain advances in mobile commerce;
- To discuss consumer behavior in the online medium;
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 3 | 48 |
| Out of Class Study Period | 16 | 4 | 64 |
| Midterm | 1 | 20 | 20 |
| Quiz | 0 | 0 | 0 |
| Assignment | 1 | 20 | 20 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 25 | 25 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Introduction to e-business and e-commerce | Chapter 1 |
| 2 | E-commerce fundamentals | Chapter 2 |
| 3 | E-business infrastructure | Chapter 3 |
| 4 | E-environment | Chapter 4 |
| 5 | E-business strategy | Chapter 5 |
| 6 | Supply chain management | Chapter 6 |
| 7 | E-procurement | Bölüm 7 |
| 8 | Midterm Exam | Chapters 1-7 |
| 9 | E-marketing | Bölüm 8 |
| 10 | Customer relationship management | Chapter 9 |
| 11 | Change management | Chapter 10 |
| 12 | Analysis and design | Chapter 11 |
| 13 | Implementation and maintenance | Chapter 12 |
| 14 | Course final project submission and presentations | Reports are due |
| 15 | Course final project submission and presentations | Reports |
| 16 | Final Exam | Chap1-12ters |