ISL 505 - Business Administration

• understand and appreciate the nature and scope of business, and the role of business in society

 • develop critical understanding of organisations, the markets they serve and the process of adding value

• evaluate business behaviour from the perspective of a range of stakeholders including owner/ shareholder, manager, employee, customer, supplier, lender and government

• develop an awareness of the political, economic, social, technological, legal, environmental and ethical issues associated with business activity

• develop quantitative, problem-solving, decision-making and communication skills

The content of the course include:

• the enterprise system and other types of economic systems.

• business ethics apply to customers and other stakeholders in the business environment.

• the basic forms of business ownership.

• international business and the complexities of operating in a global environment.

• the basic functions of management and the skills required of managers working with different concepts of motivation.

• how a company utilizes human resource management to recruit, train, and retain employees.

• the marketing concept and the various elements of the marketing mix.

Kadri Mirze (2011), İşletme, İstanbul: Literatür Yayınları Ders notları ve slaytları

Öğrenciler, alanla ilgili olan tüm dergiler, e-dergiler, kitaplar, e- kitaplar ve diğer tüm kaynaklardan yararlanabilir. Öğrencilerin özellikle aşağıda yer alan web sayfalarından yararlanması önerilmektedir. • The Economist (www.economist.com) • Borsaistanbul (www.borsaistanbul.org) • Time (www.time.com) • Financial Times (www.financialtimes.com) • The Wall Street Journal (www.wallstreetjournal.com) • Dünya (www.dunya.com)