Faculty of Business and Management Sciences · Islamic Economics and Finance · Undergraduate
Course Objective
The objective of this course is to develop professional communication skills necessary as they enter in the business world. The skills taught in this course are essential for surviving and succeeding in today’s
corporate world. Students will learn to analyze, understand and write clear and concise, develop skills for high level interpersonal communication and strengthen your oral presentation competence.
Course Content
Coursework includes writing proposals, memos, persuasive letters, and business reports as well as conducting business meetings and presentations through adopting documents to particular needs and audiences via authentic business communication cases.
The objectives of this course are:
• To teach relevant, practical and applicable business communication skills including reading, writing, speaking, listening and analysis.
• To improve the student’s self-confidence to express themselves in the professional business environment.
• To introduce contemporary theory and practice in modern business communications and the range of tools and methods available to address business communication challenges and problems.
Required Resources
Örgütlerde İletişim Kalitesi - Haluk Gürgen- Der Yayınevi
Guffey, M. E. (2015). Business communication: Process & product. Cengage Learning Canada Inc.
Recommended Resources
Aşkun, O. B. (2008). İşletme Yönetimi Öğretim ve Eğitiminde Örnek Olaylar ile Yazınsal Kurguları. İstanbul, Beta Yayınları.
Thill, J. V., Bovée, C. L., & Cross, A. (2005). Excellence in business communication. Upper Saddle River, NJ: Pearson Prentice Hall.
Course Learning Outcomes
- Understand and demonstrate writing and speaking processes through invention, organization, drafting, revision, editing, and presentation.
- Understand the importance of specifying audience and purpose and to select appropriate communication choices
- Understand and appropriately apply modes of expression, i.e., descriptive, expositive, narrative, scientific, and self-expressive, in written, visual, and oral communication
- Understand and apply basic principles of critical thinking, problem solving, and technical proficiency in the development of exposition and argument.
- Develop the ability to research and write a documented paper and/or to give an oral presentation.
- Learn how to craft clear, concise, and professional written communication such as emails, reports, memos, and business letters
- Develop active listening skills, allowing them to understand others' perspectives
- Learn about professional etiquette in business communication, including proper language usage, tone, and behavior in different business contexts
- Adapt communication styles and strategies to different audiences, contexts, and situations to achieve communication goals effectively.
- Demonstrate cultural awareness and sensitivity in communication, understanding how cultural differences influence communication, and adapting communication styles accordingly
Core Area Distribution
Teaching Methods
Assessment & Evaluation
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 3 | 48 |
| Out of Class Study Period | 16 | 3 | 48 |
| Midterm | 1 | 5 | 5 |
| Quiz | 0 | 0 | 0 |
| Assignment | 1 | 4 | 4 |
| Practice | 1 | 10 | 10 |
| Final | 1 | 10 | 10 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Introduction to the course and setting expectations- Diagnostic Writing Task-Introduction to Business Communication | Course Introduction |
| 2 | First Scenario Introduction- Brainstorming product ideas for the first scenario | None |
| 3 | Input on writing a proposal | None |
| 4 | Writing Proposals- Feedback on Proposals | - |
| 5 | Input on Persuasion- Writing the Persuasive Letter- Feedback on Persuasive Letters | - |
| 6 | Practice giving sales presentation- Feedback on Presentation skills | - |
| 7 | Oral Presentations | - |
| 8 | Midterm Exam | - |
| 9 | Writing the refusal letters- Feedback on the refusal letter | - |
| 10 | Brainstorming ideas for the second scenario | - |
| 11 | Writing individual descriptive analysis | - |
| 12 | Practice writing parts of the business report | - |
| 13 | Business Report Writing and Feedback | - |
| 14 | Business Report Writing and Feedback | - |
| 15 | Business Meetings | - |
| 16 | Final Exam |