Faculty of Business and Management Sciences · Islamic Economics and Finance (English) · Undergraduate
ECTS: 5 T+P+L: 3+0+0 Departmental Elective
Coordinator: Dr. Öğr. Üyesi Esra BALCI
Course Objective
To create awareness of students about halal tourism approach and its practices.
Course Content
In this lesson, the concept of halal, philosophy of halal tourism, halal tourism approach, Muslim-friendly hotels, standards about halal tourism practices, halal tourism and sustainability are going to discussed.
Course Learning Outcomes
- Identify the halal tourism;
- Describe products and services of halal tourism;
- Define halal tourism marketing strategies;
Core Area Distribution
(22) Humanities%100
Teaching Methods
ExpressionQuestion-AnswerDiscussionExercise and PracticeCase Study
Assessment & Evaluation
HomeworkTesting (Essay / Tests: True-Falls, multiple-choice, short answer, matching)
ECTS / Workload
| Activity | Quantity | Duration (h) | Total Workload |
|---|---|---|---|
| Course Duration (Including Exam Week) | 16 | 3 | 48 |
| Out of Class Study Period | 15 | 5 | 75 |
| Midterm | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Assignment | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Final | 1 | 1 | 1 |
Course Schedule
| Week | Subject | Preparation |
|---|---|---|
| 1 | Marketing: Creating Customer Value and Engagement | Related Chapter |
| 2 | Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships | Related Chapter |
| 3 | Analyzing the Marketing Environment | Related Chapter |
| 4 | Managing Marketing Information to Gain Customer Insights | Related Chapter |
| 5 | Consumer Markets and Buyer Behavior | Related Chapter |
| 6 | Business Markets and Business Buyer Behavior | Related Chapter |
| 7 | Customer-Driven Marketing Strategy: Creating Value for Target Customers | Related Chapter |
| 8 | Midterm Exam | Midterm Exam |
| 9 | Product, Services, and Brands: Building Customer Value | Related Chapter |
| 10 | Developing New Products and Managing the Product Life Cycle | Related Chapter |
| 11 | Pricing: Understanding and Capturing Customer Value | Related Chapter |
| 12 | Marketing Channels: Delivering Customer Value | Related Chapter |
| 13 | Retailing and Wholesaling | Related Chapter |
| 14 | Online, Social Media and Mobile Marketing | Related Chapter |
| 15 | Project Presentations | Project Presentations |
| 16 | Final Exam | Final Exam |