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IEF 426 - Halal Tourism and Marketing

Faculty of Business and Management Sciences · Economics (English) · Undergraduate

ECTS: 5 T+P+L: 3+0+0 University Elective
Coordinator:

Course Objective

To create awareness of students about halal tourism approach and its practices.

Course Content

In this lesson, the concept of halal, philosophy of halal tourism, halal tourism approach, Muslim-friendly hotels, standards about halal tourism practices, halal tourism and sustainability are going to discussed.

Course Learning Outcomes

  1. Identify the halal tourism;
  2. Describe products and services of halal tourism;
  3. Define halal tourism marketing strategies;

Core Area Distribution

(22) Humanities%100