Lisansüstü Eğitim Enstitüsü · İşletme (İngilizce) · Lisansüstü
Dersin Amacı
This is a practical course on scholarly methods designed to enable students to carry out their own research projects. The emphasis is on quantitative research methods. Topics covered include the philosophy of research. The course also focuses on the ethics of carrying out primary and secondary research. This course is designed to: a) describe the key components of social research, b) develop skills and knowledge about quantitative social research, and c) identify criteria used to evaluate the quality of social research.
By the end of the course, the students should be able to:
- make literature review and use data sources,
- formulate research questions,
- define a research strategy and design a research project to answer a research question,
- discuss the practice and principles of social research,
- evaluate the existing research, write up and disseminate the findings.
Ders İçeriği
The course focuses on the philosophy of research, ethics of carrying out primary and secondary research, and describes the key components of social research, develops skills and knowledge required for quantitative social research, and defines criteria used to evaluate the quality of social research. Microsoft Excel and Microfit apllications shall be used to obtain descriptive statistics, correlation matrix, and OLS regression analysis. The quantitative analysis will be conducted using secondary data.
Zorunlu Kaynaklar
Social Research Methods, 4th edition, ISBN-13: 978-0199588053, Alan Bryman
Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 6th Edition, ISBN-13: 9781506386706, John W. Creswell and J. David Creswell
The Craft of Research, 4th Edition, ISBN-13: 9780226239736, Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams
Designing Social Inquiry: Scientific Inference in Qualitative Research, 1st Edition, ISBN-13: 9780691034713, Gary King, Robert O. Keohane, and Sidney Verba
Önerilen Kaynaklar
Research Methods for Business: A Skill-Building Approach, 8th Edition, ISBN-13: 9781119561224, Uma Sekaran and Roger Bougie
The Logic of Scientific Discovery, Revised Edition, ISBN-13: 9781138012090, Karl Popper
Qualitative Inquiry and Research Design: Choosing Among Five Approaches, 4th Edition, ISBN-13: 9781506361178, John W. Creswell and Cheryl N. Poth
Dersin Öğrenme Çıktıları
- Bir e-ticaret iş planı geliştirecek.
- Bu dersi başarıyla tamamlayan öğrenciler en önemli e-ticaret iş ve gelir modellerini hatırlayacak.
- E-ticaret fikirlerini ve tahminlerini savunabilecek
- İnternet ve e-ticaretin farklı endüstrilere olan etkisini özetleyebilecek
- Mobil ticaretteki gelişmeleri açıklayabilecek.
- Tüketicilerin online ortamdaki davranışlarını tartışabilecek.
Temel Alan Dağılımı
Öğretim Yöntem ve Teknikleri
Ölçme ve Değerlendirme
AKTS / İş Yükü
| Etkinlik | Sayı | Süre (saat) | Toplam İş Yükü |
|---|---|---|---|
| Ders Süresi (Sınav Haftası Dahil) | 15 | 3 | 45 |
| Sınıf Dışı Ders Çalışma Süresi | 15 | 3 | 45 |
| Ara Sınav | 1 | 30 | 30 |
| Kısa Sınav | 0 | 0 | 0 |
| Ödev | 1 | 40 | 40 |
| Uygulama | 0 | 0 | 0 |
| Final | 1 | 25 | 25 |
Ders Akışı
| Hafta | Konu | Ön Hazırlık |
|---|---|---|
| 1 | The Nature and Process of Social Research | Bryman (2012). Ch 1 |
| 2 | Social Research Strategies | Bryman (2012). Ch 2 |
| 3 | Research Designs | Bryman (2012). Ch 3 |
| 4 | Planning a Research Project and Formulating Research Questions | Bryman (2012). Ch 4 |
| 5 | Getting Started: Reviewing the Literature | Bryman (2012). Ch 5 |
| 6 | Ethics and Politics in Social Research | Bryman (2012). Ch 6 |
| 7 | The Nature of Quantitative Research | Bryman (2012). Ch 7 |
| 8 | Sampling, Structured Interviewing | Bryman (2012). Ch 8-9 |
| 9 | Midterm Exam | Midterm Exam |
| 10 | Self-Completion Questionnaires | Bryman (2012). Ch 10 |
| 11 | Asking Questions | Bryman (2012). Ch 11 |
| 12 | Structured Observation | Bryman (2012). Ch 12 |
| 13 | Content Analysis | Bryman (2012). Ch 13 |
| 14 | Secondary Analysis and Official Statistics | Bryman (2012). Ch 14 |
| 15 | Quantitative Data Analysis | Bryman (2012). Ch 15 |
| 16 | Final Exam | Final Exam |